Loud for Her was introduced as a fragrant pair in October 2010, together with its male counterpart, Loud for Him. Belonging to the floral fruity olfactory group and developed by perfumers Aurelien Guichard and Yann Vasnier, Loud for Her was “built around a music proposition and aimed at Gen-Y users”, according to the official statements. Moreover, Loud for Her goes hand in hand with Hilfiger’s denim campaign called “Get Loud”.
I wasn’t much of a fan of these scents, built around notes of patchouli and rose, nevertheless I consider the female version better structured compared to its equivalent. The opening of Loud for Her is dominated by aroma of litchi, offset by fruity notes. Then, in no more than 20 minutes the mid development unveils the unique note of rose, which fight for prominence throughout a good period of 3 hours. In the end, a soft and calm note of patchouli brings balance to the structure and makes the composition round.
The shape of the bottle that encloses Loud for Her has a special image that showcases a vinyl record. It is a reminder of the young generation’s passion for music, as well an allusion to the name of the fragrance. The transparent bottle reveals a pink shaded liquid and the name of the perfume is printed in silver, on the back of the bottle. Another interesting touch is represented by the cap, which is made to look like s stereo knob.
In the video advertisement the British band The Ting Tings is playing the specially created theme song called “We’re Not the Same” in an atmosphere that goes well with the perfume’s name.
Tommy Hilfiger Loud for Her Perfume Details
- Loud for Her by Tommy Hilfiger is available in 25, 40 and 75 ml Eau de Toilette Spray; the lasting power is average (6 to 8 hours) and the sillage is good.
- Olfactory Group: Floral Fruity
- For: Women
- Year Introduced: 2010
- Perfumers: Aurelien Guichard and Yann Vasnier
- Recommended Wear: Day
- Dress Code: Casual
The Ting Tings Video for Tommy Hilfiger Loud for Her