Announced in May 2012 and available on the perfumery shelves since the beginning of this fall, Luna Rosa is Prada’s idea of “an unconventional marine fragrance with lavender as a key note” (according to the press release). Developed by perfumer Daniela Andrier and deemed as a citrus aromatic masculine scent, Luna Rossa contains the following official listed notes in its composition: orange essence, lavender, clary sage, spearmint, ambrette and ambroxan.
I admit that at first I was unconvinced by the marketing gimmick always prepared by the large companies, however the fact that Luna Rossa was the third distinct launch in male department from Prada (after 2006’s Prada Man, aka Prada Amber Pour Homme and 2008’s Infusion d’Homme) convinced me that I should be prepared to offer it a chance. Then, I found out that the scent was reportedly inspired by Prada’s homonymous team from America’s Cup Challenge and I was curious in relation to this brand’s idea of a fragrance dedicated to sports. This information, combined with the fact that I kind of liked Prada Man, made me the potential candidate for a sniff, as soon as I detected the flacon in one of my usual perfumeries for browsing (Sephora or Douglas).
Since on this particular occasion, the latter was the first in providing the new essence, I went to the store for sampling Luna Rossa (among other stuff, of course). There, in the first moments after spraying my wrist with the juice I felt a distinctive note of citrus, followed by something green (probably from the clear sage). During the time frame of 20 minutes spent there, the perfume was evolving slowly by the time I left Douglas, Luna Rossa was already entering its mid development, dominated by a green facet. Later, while I get home (that’s another two hours), the dry down was kicking in with a cool and personal woody aroma.
The bottle containing this new essence represents the perfect recipient destined to remind you of sports (especially water sports, sic!) with an upper area that’s instantly recognizable (due to a metallic silver color scheme) and the transparent glass on the lower part, allowing a colorless liquid to be observed. The video commercial was directed by Adam Berg and features exactly the type of activity that created the product. Overall, Luna Rossa is a wearable fragrance in its sports category, however do not expect of something sensational, one reason being also the fact that is totally different from Prada Man.
Prada Luna Rossa Perfume Details
- Luna Rossa by Prada is available in 50, 100 and 150 ml Eau de Toilette Spray and complementary products in the range, such as: 125 ml After-Shave Lotion, 200 ml Shower Gel and 150 ml Deodorant Spray; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Citrus Aromatic
- For: Men
- Year Introduced: 2012
- Perfumer: Daniela Andrier
- Recommended Wear: Day
- Dress Code: Casual
Prada Luna Rossa Video Commercial