Winner of the 2011 Fragrance Foundation’s FiFi Awards for Men’s Luxe Best Packaging, Bang was presented by Marc Jacobs in 2010, as a creation that will inaugurate a fresh masculine style. Built around the dominant accords of different varieties of pepper combined with sensual woods, Bang represents a woody spicy fragrance for men, developed by perfumer Ann Gottlieb. The perfume combines the modern style with the impertinence of Marc Jacobs. And the novelty is that the designer himself appears in the advertising campaign, striking some provocative poses and wearing nothing but a giant bottle of fragrance to cover his intimate area.
Even though I refused to test it initially, on the account that I did not find the bottle interesting, later on the critic’s opinions stirred my interest. From the first sniff of Bang, my sense felt intrigued by its similarity with Terre d’Hermès, however differently developed, due to the fact that the top notes are a spicy blend of white, black and red pepper. Later, in the mid development the combination of masculine woods attached a warm note to the structure. After a couple of hours, the base arrived with the distinctive smell of benzoin resin, mixed with white moss, vetiver and patchouli for a memorable trail.
Bang was presented in a bottle that looked as if it was subjected to a punch. The metal flacon was designed by Harry Allen in collaboration with Marc Jacobs, while the stopper was painted in a sober grey color. Overall, Bang is an invigorating fragrance aimed at the modern man.
Marc Jacobs Bang Perfume Details
- Bang by Marc Jacobs is available in 30, 50 and 100 ml Eau de Toilette Spray and complementary products in the range, such as: 150 ml After-Shave Gel, 200 ml Hair & Body Wash and 75 g Deodorant Stick; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Woody Spicy
- For: Men
- Year Introduced: 2010
- Perfumer: Ann Gottlieb
- Recommended Wear: Day
- Dress Code: Casual
Marc Jacobs Promo for Bang