Presented by Lacoste in May 2009 as a revolutionary product, Challenge is a citrus aromatic fragrance for men, advertised with the slogan “Never Resist the Call of the Game”. Aimed at the dynamic man, perfectly capable to handle the provocations of everyday life, Challenge is an optimistic and energetic scent. The fragrance is dedicated to the urban man with a joyful personality, an image that that happens to be also an attribute of the contemporary Lacoste man.
The dominant notes in Challenge are the citruses combined with fresh spicy accords. Challenge opens with an intoxicating shot of tangerine, combined with bergamot and Amalfi lemon. Then, in the middle development, ginger is added for vitality, in a blend with lavender and violet leaf. Finally, the base encompasses teak wood and ebony wood for profundity and power.
The presentation of Lacoste Challenge was created having in mind the world of white sport, tennis. The transparent glass that reveals a yellow liquid is topped with a black stopper in the shape of a tennis racket handle, adorned with the famous crocodile logo of Lacoste. The face selected for the advertising campaign is the Canadian actor Hayden Christensen, famous for playing the Anakin Skywalker character in the iconic Star Wars. Concomitantly, the selection was made in order to reflect the new power behind the Lacoste brand.
Overall, Lacoste Challenge is a fragrance for the brave and dynamic man who decides to accept the provocation and participates in the game of life.
Lacoste Challenge Perfume Details
- Challenge by Lacoste is available in 30, 50, 75 and 90 ml Eau de Toilette Spray and complementary products in the range, such as: 75 ml After-Shave Lotion, 75 ml After-Shave Balm, 150 ml Shower Gel, 150 ml Deodorant Spray and 75 ml Deodorant Stick; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Citrus Aromatic
- For: Men
- Year Introduced: 2009
- Recommended Wear: Day
- Dress Code: Casual
Hayden Christensen Video for Lacoste Challenge