One of the fragrances that I wanted to sample in the last couple of months was Flower Tag from Kenzo. As a result, you imagine that as soon as I glimpsed it on the shelves of Sephora that feature novelties, I urged my wife to help me (again!) with the testing procedure. We sampled the Eau de Parfume version, because there are two concentrations of the product. The first was introduced as Eau de Toilette in June 2011, followed one year later by its more concentrated relative. Both belong to the floral fruity olfactory group and were developed by perfumer Olivier Cresp.
In fact, Flower Tag is a flanker to 2000’s Kenzo Flower, a perfume very innovative at its time, by way in which it reinterpreted the aroma of poppy seed. This time, Flower Tag gave up the poppy seed accord and focused on “a significantly younger audience” (according to the press release) represented by a graffiti tag, meant as a symbol of urban free expression. Moreover, this freedom was also highlighted in the video commercial that featured a woman painting red graffiti on a wall, a drawing that symbolizes the silhouette of a stylized flower.
Keeping on with the symbols, at the end of this test I discovered a fragrance characterized by “mysterious sensuality”, as it is described on the official website. The olfactory structure shapes a floral fruity (gourmand fruity floral, to be faithful to the officials) in which the sparkling citrus from the beginning is balanced by a floral heart in the mid development, to finally shape a luscious gourmand facet towards the dry down. The official notes include: rhubarb, blackcurrant and grapefruit in the top notes; gardenia, jasmine and peony for the heart; and praline, musk, patchouli and vanilla at the base.
The shape of the bottle replicates the original profile introduced by Kenzo in 2000, this time the stylized flower being made from red transparent glass. In conclusion and in spite of being a flanker, this fragrance comes as a breath of fresh flowers into the world of modern perfumery. However, do not expect something exceptional, because you will be disappointed.
Kenzo Flower Tag Perfume Details
- Flower Tag by Kenzo is available in 30, 50 and 100 ml Eau de Toilette Spray and 30, 50 and 100 ml Eau de Parfum Spray; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Floral Fruity
- For: Women
- Year Introduced: 2011
- Perfumer: Oliver Cresp
- Recommended Wear: Day
- Dress Code: Casual
Kenzo Flower Tag Video Commercial