Joop! Jump, the aromatic fougere masculine fragrance was introduced in 2005, being a creation of perfumer Sophie Labbe. Three years after this release, I managed to sample Jump, on which occasion I discovered a classic scent, ideal for the summer and winter period of the year.
Jump has a structure dominated by grapefruit accords, subdued in the mid development by the distinctive heliotrope note. The opening in Jump comes as a blend of grapefruit, caraway and rosemary. As the top notes are fading away, but no later than 30 minutes the heliotrope accords are revealed next to a spicy accord of coriander and frozen vodka. In the dry down, the combination of Tonka bean, vetiver and white musk is providing the base for a long-lasting aroma.
Advertised with the tag line “The unconventional fragrance for men”, the video commercial features the target for this fragrance, represented by a man wearing a suit who “has enough faith in himself to be different”. The fragrance succeeds in delivering a provocation that will reveal the true character of the person who wears it.
The bottle that holds Joop! Jump has a shape with perfectly cut edges and is manufactured from transparent blue glass. The stopper comes in a silver shade the name Jump is written in green (a touch that add freshness to the image) and the packaging box replicates the color scheme of the bottle. Overall, Joop! Jump is a modern and unconventional fragrance.
Joop! Jump Perfume Details
- Jump by Joop! is available in 50 and 100 ml Eau de Toilette Spray and complementary products in the range, such as: 100 ml After-Shave Lotion, 200 ml Hair & Body Shower Gel and 75 ml Deodorant Stick; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Aromatic Fougere
- For: Men
- Year Introduced: 2005
- Perfumer: Sophie Labbe
- Recommended Wear: Day
- Dress Code: Casual
Joop! Jump Commercial