Joop! (with the correct pronunciation “yope”) is the name of a German Fashion House established in 1978 by the German designer Wolfgang Joop. Because he wanted to distinguish his name from that of the fashion house, he added an exclamation point at the end of the company name. Being nowadays one of the most popular brands in Germany, Joop! penetrated the perfumery field in 1989 with 2 launches: Joop! Homme and its femine counterpart, Joop! Femme. The masculine representative is a sensual oriental fougere fragrance developed by perfumer Michel Almairac.
19 years later, in 2008, I managed to sample Joop! Homme. This circumstance led to the discovery of a charming and extremely seductive fragrance, in the category of the great classics. Sprayed on my wrist, Joop! Homme developed initially into an enchanting blend of bergamot, Amalfi lemon, mandarin orange and orange blossom. Later, after no more than 30 minutes, the heart revealed the sensual aroma conferred by heliotrope in a mixture with jasmine, Lily-of-the-Valley and cinnamon. For closing the structure, the accords dried down to an exotic combination of sandalwood, Tonka bean, sweet vanilla and patchouli.
The chromatic selected for the image of Joop! Homme is an extremely audacious deep pink color, found on both the packaging box and the liquid. The bottle exhibits an elegant image in which the transparent glass with rectangular edges is contrasting with the black stopper. The video advertisement launches the tagline “Real Men Wear Pink!” in a provocative video that emphasizes on the masculine character of the fragrance. Joop! Homme is a classic scent that will delight your olfactory senses.
Joop! Homme Perfume Details
- Joop! Homme is available in 30, 75 and 125 ml Eau de Toilette Spray and complementary products in the range, such as: 75 ml After-Shave Lotion, 150 ml Shower Gel, and 75 ml Deodorant Stick; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Oriental Fougere
- For: Men
- Year Introduced: 1989
- Perfumer: Michel Almairac
- Recommended Wear: Day
- Dress Code: Casual
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