Jimmy Choo – Behaves, Without Being Unique

January 24, 2012 0 Comments

Adored by numerous women, especially for the shoe collections, the house of Jimmy Choo has turned into a fashion icon, by creating the type of lifestyle luxury that is intensely sought after and always wanted. And with this visit card, it would have been a shame not to extend the “coverage” into the territory of cosmetics, by taking advantage of its brand awareness.

Jimmy Choo is a chypre fruity fragrance for women, introduced in February 2011 and developed by perfumer Olivier Polge (the son of Chanel’s famous Jacques Polge). The description of the fragrance says “feminine yet empowering, with a lot of sensuality to it” and the process of creation was conceived by Inter Parfums Inc. (holder of the fragrance rights for Boucheron, Burberry, Lanvin, Mont Blanc, GAP and Nine West). Taking all these into accounts I was expecting of more from Jimmy Choo, but it’s normal to feel a little disappointed when you expect something beyond extraordinary and all you receive is good.

And because this is only the first perfume from Jimmy Choo, I am sure that the future has reserved something better for us. The opening is fruity-green with notes from pear, Mandarin Orange and green notes. The middle belongs to the fruity accord of enchanting orchid and the base notes features gourmand notes of toffee and patchouli. Jimmy Choo stays close on the skin and all the composition is centered on the notes of toffee.

Jimmy Choo may lack consistency in the olfactory department insofar the perfume’s image is mastered to perfection. The packaging and the fragrance bottle was conceived by Tamara Mellon, co-founder of Jimmy Choo Company. Reportedly, Ms. Mellon found her inspiration in Murano glass and proposed herself for the advertisement campaign, appearing in the video ad and shot by photographers Vinoodh Matadin and Inez van Lamsweerde.

With Jimmy Choo’s first perfume, you will buy a scent that behaves, without any intention of uniqueness.

Jimmy Choo Perfume Details

Jimmy Choo is available in 40, 60 and 100 ml Eau de Parfum Spray; the lasting power is below average (5 to 6 hours) and the sillage is mild.
Olfactory Group: Chypre Fruity
For: Women
Year Introduced: 2011
Perfumer: Olivier Polge
Recommended Wear: Day
Dress Code: Casual