A classic fragrance from Hugo Boss, Hugo was introduced in 1995 and belongs to the family of aromatic green olfactory group. Conceived with a minimalistic design that aims at replicating the green of the forest, Hugo is a perfume for day to day, casual wear that turned into a classic over the years.
Hugo was created by the perfumer Bob Aliano who combined the fresh spicy, woody and green notes for obtaining a symbol of freshness. The beginning contains carefully mixed notes of mint, grapefruit, green apple and lavender; the heart represents the floral accords featuring notes of geranium, sage and carnation and the base combines vetiver, oakmoss, patchouli and pine tree. Hugo is characterized by the dominant tones of green apple and pine tree and there are moments, especially in the beginning, when the sensation is very gourmand, inducing you the symbol of a products that may be eaten.
The bottle looks very simple, however the design that brings you to mind immediately the bottles used in the hospitals might be quite bold, but then again this is the message delivered by the wearer, which is supposed to be unsophisticated, uninhibited and young. The transparent color goes fine with the light blue color of the liquid, and the stopper compliments this structure.
The new face for the ad campaign was selected in the person of the American actor and rock star Jared Leto, who’s replacing the previous face of the product, British actor Jonathan Rhys Meyers. This modification is coinciding with the launch of a new product in the summer of 2011, called Hugo Just Different, possibly a flanker. Anyway, this new scent is portrayed by the officials as “fresh and unexpected”. I will rate this new product in due time.
Hugo is available in 40, 100 and 100 ml Eau de Toilette Spray, 75 ml After Shave balm, 100 and 150 ml After Shave, 200 ml Shower Gel, 150 ml Deodorant Spray and 75 ml Deodorant Stick. The lasting power is close to average, however I do recommend constant spraying and the sillage is poor.