Hugo Boss introduced in 2003 Boss Intense, an oriental woody fragrance for women, designed by perfumer Ursula Wandel. With the launch of Boss Intense, it was intended to create a combination between a warm and a sensual perfume that will inaugurate a trend in the market, with its intense amber and musky base tones. The image from the advertisement exhibits a woman who takes over the control, being feminine, yet strong at the same time.
Boss Intense begins with a fresh spicy floral accord, obtained from the combination of Orange blossom, oxygen accord, kumquat and spices. The heart follows and is turning into something gourmand, having notes of sweet vanilla, jasmine and rose while the base notes feature patchouli, amber, sandalwood, styrax, musk and benzoin resin. The dominant notes of Boss Intense are represented by the spices and vanilla, which build a powerful and seductive essence, able to subjugate and attract.
Boss Intense comes in a bottle that exudes elegance and sensuality. The chromatic of this image is mixing tones of grenadine red and black which gives the impression of radiating heat and passion, since the intensity of the color rises until reaching to the top of the bottle. The pump features a ruby jewel which is shining through from the inside. According to the website “The bottle is an object of desire that any woman would want to put on display.”
As a conclusion, the phrase that captures the essence of this scent is also encountered on website, which presents Boss Intense as “an intensely feminine and sensual fragrance with a sophisticated edge that makes it so distinct.”
Hugo Boss Boss Intense Perfume Details
- Boss Intense is available in 50 and 90 ml Eau de Parfum Spray and complementary products in the range, such as: 150 ml Body Lotion, 150 ml Shower Gel and 75 ml Deodorant Roll-On; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Oriental Woody
- For: Women
- Year Introduced: 2003
- Perfumer: Ursula Wandel
- Recommended Wear: Day
- Dress Code: Casual
Hugo Boss Boss Intense Ad