The first fragrance from the well-known fashion house DSQUARED2 is called He Wood and was introduced in 2007. This is a woody aromatic fragrance for men, developed by Firmenich perfumer Daphne Bugey, who was responsible as well for the other DSQUARED2 creations. This scent presented by the founders of DSQUARED2, the twins Dean and Dan Caten, represents their declaration of profound love for their motherland Canada, transmitted by way of wood.
Wood symbolizes the theme of this signature fragrance, recurrent in its name, the packaging and the advertisement campaign, as an element that confers stability and assurance. As a result, He Wood is aimed at “the modern man who dreams of Nature, in a quest for freedom and seduction.”
Insofar a natural element was chosen as fountain of inspiration, this scent relies exclusively on natural ingredients. The composition of He Wood relies on a lovely blend of 3 accords: wood, water and air. He Wood opens with a fruity cocktail of violet leaf, violet blossom and aquatic note. Then, in approximately one hour, these notes fade away and the replacement arrives in the combination of veviver and cedarwood. In the trail, the aroma of white fir is deliberately mixed with warm amber and musk, to transform this foundation into a pure olfactory pleasure. On the skin level, He Wood exhibits a nice projection and good persistence.
The presentation of He Wood includes a rectangular glass bottle framed with natural wood and next to a packaging box manufactured from natural cardboard. The video advertisement features the 3 essential elements that represent the core of the fragrance: water, air and wood. He Wood by DSQUARED2 is a clean and fresh fragrance, ideal for the wintery period, the time of year when the need for something warm is considerable.
He Wood DSQUARED2 Perfume Details
- He Wood by DSQUARED2 is available in 50 and 100 ml Eau de Toilette Spray and complementary products in the range, such as: 100 ml After-Shave Lotion and 200 ml Hair and Body Wash; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Woody Aromatic
- For: Men
- Year Introduced: 2007
- Perfumer: Daphne Bugey
- Recommended Wear: Day
- Dress Code: Casual
He Wood DSQUARED2 Advertisement