Launched in 2011 with the clear intention to replace the legendary Shalimar, designed by Jacques Guerlain in 1925, Shalimar Parfum Initial has a very difficult task. Even though it is among the oldest perfume houses in the world, Guerlain has not succeed in making a good impression throughout the last years and the arrival of Thierry Wasser in 2008, might be what was needed to regain its old glory.
The name, Shalimar Parfum Initial comes as a marketing trick, executed to suggest you that this is, in fact, the first perfume with this name from Guerlain. I must say that, for the people who are not familiar with the traditional Shalimar, this marketing has reached its target. I for once, didn’t care much about Shalimar Parfum Initial; however, after seeing its huge promotion, I decided that I should give it a try.
Enough to say that the conclusion I reached was a little less than my initial expectations, but surprises are a part of the exciting, isn’t it right? Thierry Wasser constructed this chypre floral creation with woody and powdery notes. In the first moments, I could sense the bergamot and orange notes, although quite soft. Afterwards, the base notes vanished, leaving room to the heart, filled with accords of iris, vetiver and rose flowers that comprise a pleasant and interesting combination. This prepared me for the final notes, where I could distinguish vanilla, musk and, the main note found in the initial Shalimar, the caramel.
The shape of the bottle bring to mind something sensuous, being similar with the traditional edition, in which the beautiful curves are well complemented by the chromatic tones, a combination made with the warm pink from the fragrance’s color and the blue color , found in the tassel tied around the bottle’s neck and on the bottle stopper.
Guerlain presented Natalia Vodianova as the face of the ad campaign, which focuses on the sensuality of the bottle, shot close to the nice curves of the naked model. This whole image is seductive and inspires you into buying the product.
This scent might be your choice in case you want a nice, but not sensational perfume for everyday wear.
Guerlain Shalimar Parfum Initial Details
- Shalimar Parfum Initial Guerlain is available in 40, 60 and 100 ml Eau de Parfum Bottle and complementary products in the range, such as: 200 ml Delicate Body Lotion and 200 ml Delicate Shower Gel; the lasting power is average (6 to 10 hours) and the sillage is poor.
- Olfactory Group: Chypre Floral
- For: Women
- Year Introduced: 2011
- Perfumer: Thierry Wasser
- Recommended Wear: Day
- Dress Code: Casual
Natalia Vodianova Video for Guerlain Shalimar Parfum Initial