This is the Givenchy response to the new trends in the world of perfumery and from what I saw this is a sure hit. Introduced in September 2008, Play is an excellent citrus aromatic fragrance designed by the perfumers Emilie (Bevierre) Coppermann and Lucas Sieuzak (the latter at his debut).
I am very fond of citruses and Play could have been a nice citrus in my perfume wardrobe, if I wasn’t distracted by other creations meanwhile. Coffee and grapefruit are the dominant notes in Play, which opens up with accords of bergamot, Mandarin orange, bitter orange and grapefruit. Afterward, the citruses fade away and the spicy notes enter the stage with black pepper, coffee flower and amyris wood while the base notes are perfectly balanced between the patchouli and vetiver. The intention of its creators, who collaborated with Francoise Donche, the in-house perfumer of Givenchy, was to build the fragrance around the Amyris wood, which is a wood that reportedly exhibits a warm and sensual tonality.
The ad campaigan for Givenchy Play was realized by fashion photographer Tom Munro and features a Justin Timberlake shot in black and white. This fresh-spicy-citrus arrived on the market in two versions: Givenchy Play Eau de Toilette and Givenchy Play Intense Eau de Parfum. The bottle represents the shape of an MP3 player, made from a transparent glass with shades of white. The image of the perfume makes you think of something joyful, because the happiness of play is evoked by the original shape of the bottle.
According to Pamela Baxter, president and CEO of LVMH Perfumed and Cosmetics N.A., the parent company of Givenchy, the decision for selecting Justin Timberlake as the face if the ad campaign was made because “We were looking for a man who’s recognized all over the world, someone new to the world of perfumery and with great seductive potential. Most importantly, we needed to find a man who could embody the modern elegance specific to the Givenchy brand as well as all the facets of Play”. Most likely these assets would have pleased the icon Hubert de Givenchy himself, because apparently his legacy is in good hands.
Givenchy Play Perfume Details
- Givenchy Play is available as 50 and 100 ml Eau de Toillete and 100 ml After-Shave; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Citrus Aromatic
- For: Men
- Year Introduced: 2008
- Perfumer: Emilie (Bevierre) Coppermann and Lucas Sieuzak
- Recommended Wear: Day
- Dress Code: Casual
Justin Timberlake Video for Givenchy Play