Since a couple of months ago, when I first noticed in Sephora the exclusivity of a new brand, Gap, I thought I might give it a try, based solely on the fact that I continue to buy Gap underwear, because in the past I was not able to encounter any wearable model in Calvin Klein. The Gap is an American clothing and accessories retailer, founded in 1969 by Donald G. Fisher and Doris F. Fisher. The company is based in San Francisco, California and over the years has turned into world’s second largest apparel retailer, behind the Spanish-based Inditex Group.
The adventure of Gap into the realm of aromas took place in 1994, with an initial number of four unisex fragrances: Grass, Earth, Day and Heaven. Gap Established 1969 Man was introduced in April 2012 as a masculine citrus aromatic, together with its feminine counterpart Gap Established 1969 Woman, both dedicated to the company’s origins, hence the more than suggestive name. However, predictable as some might tell, subsequent to the test, I discovered a perfect fragrance for teenagers, with a sillage that stays quite close to the skin.
The day I sniffed Gap Established 1969 Man I was pleasantly surprised at first, by its mix of citruses chosen to release the olfactory pyramid. At this stage, all the three notes (orange tree leaves, Tunisian neroli and Italian citron) were identifiable. Of course, ones (the citron and neroli) were more pungent than others. Then, as the scent evolves into a premature mid development, the character of Gap Established 1969 becomes very elusive, in a way that I had a hard time trying to detect any of the listed heart notes (French Absinth, Galbanum and white time). For the final part, the woody facet kicks in, but this does not take too long, since after 3 hours the fragrance was barely perceivable. The base notes are Italian cypress, sandalwood and suede.
The fragrance is produced under an agreement with Interparfums, the French company specialized in perfumery, which was also responsible for Burberry fragrances, until July this year. Contained in a flacon with minimalistic design and made from transparent glass, the liquid has an amber color, while the perfume’s name appears embossed on the bottle. Overall, Gap Established 1969 Man is nothing more than it intends to be: a fragrance aimed to boost sales of the company’s main activity, and that’s selling apparel.
Gap Established 1969 Man Perfume Details
- Gap Established 1969 Man is available in 10, 50 and 100 ml Eau de Toilette Spray; the lasting power is below average (1 to 3 hours) and the sillage is minimal.
- Olfactory Group: Citrus Aromatic
- For: Men
- Year Introduced: 2012
- Recommended Wear: Day
- Dress Code: Casual