The year was 1946 when Estée Lauder and her husband Joseph, decided to establish a cosmetic company which will bear the name Estée Lauder Companies Inc. Having as declared target the improvement in look for each American woman and her experienced obtained during the apprenticeship with her uncle in the skincare and cosmetics industry, Ms. Lauder’s first line of products were for skin care. Their sales strategy concentrated on door-to-door sales in the beginning and in 1948, after 2 years, they had their own space in Saks Fifth Avenue. These days, Estée Lauder Companies Inc. produces a large range of cosmetics and has a lot of brands in the portfolio, among which: Tom Ford, MAC, Clinique, Jo Malone.
Beyond Paradise is a floral fragrance for women, introduced in 2003 and developed by perfumer Calice Becker. The description from the official website says: “A fragrance fantasy… a intoxication of the senses. Estée Lauder Beyond Paradise transports you to a perfect world of optimism and wonder. Unfolds on your skin with a fascinating blend of tropical wetness, zesty freshness and bursting floralcy” and it sure a voyage worth trying.
When sampling Beyond Paradise on your skin, the journey will begin with a fruity-floral freshness, obtained from orange flower templar, blue hyacinth, Eden’s mist and Jabuticaba fruit. Your senses will be prepared for the next stage, the heart, which includes crepe jasmine, Laelia Orchid, Mahonia Japonica and pink honeysuckle. Finally, the dry down features the warm amber, plum wood and hibiscus. You can note that the majority of ingredients comprise flowers, due to the fact that Estée Lauder adored flowers.
The bottle of Beyond Paradise has the shape of a water drop, with the rainbow color of the glass that suggests a journey towards happiness. The video for the advertisement is full of flowers and features a song by Madonna “Love Profusion”.
Estée Lauder Beyond Paradise Perfume Details
- Beyond Paradise is available in 30, 50 and 100 ml Eau de Parfum Spray; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Floral
- For: Women
- Year Introduced: 2003
- Perfumer: Calice Becker
- Recommended Wear: Day
- Dress Code: Casual
Estée Lauder Beyond Paradise Ad