“Diamonds Are a Girl’s Best Friend” is the tagline from the advertisement of Giorgio Armani fragrance called Emporio Armani Diamonds. The song introduced in 1949 by Carol Channing in the original Broadway production “Gentlemen Prefer Blondes” was made famous by Marlyn Monroe in the eponymous movie from 1953. And 54 years later is Beyoncé’s turn to make history in the video commercial.
Emporio Armani Diamonds is a feminine oriental floral fragrance introduced in 2007 and developed by perfumer Thierry Wasser, before being appointed in-house perfumer for Guerlain. And having Beyoncé as the face of the advertising campaign, the success was a sure shot. And if I tell you that my wife received this scent as a courtesy gift and thankfully proved to be a good choice, you need no further reference.
The fragrance develops pleasantly on the skin and has good persistence. Emporio Armani Diamonds opens with a fruity combination of litchi and raspberry, which is replaced in the heart by a floral blend of Rose, freesia and Lily-of-the Valley. The base exhibits a sensual woody character, in a combination of vetiver, cedar wood, patchouli, warm amber and sweet vanilla.
The bottle that holds Emporio Armani Diamonds has the shape of a facetted diamond; the transparent glass reveals a colorless liquid and is topped by a silver stopper. In the video advertisement, Beyoncé does what she knows best: sings and looks glamorous. Emporio Armani Diamonds is a sweet and gourmand fragrance, aimed at the contemporary woman, unbound by any obligation and free to enjoy life.
Emporio Armani Diamonds Giorgio Armani Perfume Details
- Emporio Armani Diamonds by Giorgio Armani is available in 30, 50 and 100 ml Eau de Parfum Spray and complementary products in the range, such as: 200 ml Shower Gel and 200 ml Body Lotion; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Oriental Floral
- For: Women
- Year Introduced: 2007
- Perfumer: Thierry Wasser
- Recommended Wear: Evening
- Dress Code: Casual
Beyoncé Video for Emporio Armani Diamonds Giorgio Armani