With the announcement of the newly launch perfume from Alfred Dunhill, the British house of luxury leather goods for men, I became interested with the concept, that was promising something quite different. Later on, upon seeing and testing the perfume, my intuition proved to be right.
Custom is the latest masculine perfume presented by Dunhill, which was introduced in April 2011. The entire marketing construction behind the image of Custom is meant to evoke tradition, style and elegance that were the attributes of the British nobility over the years.
This woody spicy fragrance is built around a few notes, starts with only one, and then moves to the bottom of the pyramid, for obtaining a product filled with style. The top notes contain accords of English Pippin apples that greet you with freshness. The heart develops into spicy accords of black pepper, for maintaining the alertness throughout your olfactory trip to elegance. The base notes are warm and involve incense and cedar wood. This final sensation is more personal than you could imagine and implements the tag Custom into your subconscious. The dominant notes in Custom that pervade your mind are the accords of apple from the beginning and the incense in the end.
The presentation of this fragrance is unique: the bottle, manufactured from transparent heavy glass is molded into a classical shape that allows the exhibition of the liquid’s color. The chromatic suggests whisky and evokes the tradition and craftsmanship employed in the manufacturing process. The box is obviously selected to represent the leather and the presence of Dunhill’s logo in the middle accentuates the idea of exclusivity. The fragrance name implies the option of customization and the personal involvement of the client in the manufacturing process, aspect which is guaranteed by the possibility to decorate the bottle with your own monogram, which may be order online, in the official Dunhill website.
Dunhill Custom Perfume Details
- Dunhill Custom is available in 50 and 100 ml Eau de Toilette Spray; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Woody Spicy
- For: Men
- Year Introduced: 2011
- Recommended Wear: Day
- Dress Code: Smart Casual
Dunhill Custom Ad