Thirteen years subsequent to the release of J’Adore, Dior has re-invented one classic. After the 2010’s J’Adore L’Or, the year 2012 marks the arrival on the perfume market of J’Adore L’Absolu, the most recent brand extension from Dior. As a feminine floral fruity fragrance, this new perfume represents an original version of the initial floral bouquet, this time powered by accords of absolute flowers.
In fact, this new fragrance is a flanker which is beneficial for both the original and itself, in terms of both brand awareness and sale figures. And to better depict this image, a captivating 60 seconds video commercial was commissioned, in which the highlight falls on the exclusive raw materials selected for preparing this floral zest.
Moreover, when I think of J’Adore L’Absolu, the words “absolute floral bouquet” is one association that comes instantly to my mind. Characterized by eloquence and simplicity and in spite of the fact that a limited number of notes were employed in structuring this fresh garden of flowers, the final result is one that deserves your attention.
In the first minutes of development, you will be surprised by the intense aroma of Damascus rose, which fills the top notes with its unmistakable odor. Then, as the initial notes subside and the mid development enters the stage, the notes revealed a soft floral facet, embodied by a sheer accord of Arabian jasmine. After more than ninety minutes, the powerful accords of Indian tuberose managed to convey your nostrils into the dry down and continued the olfactory journey until extreme dry down.
As you have guessed by now, the flacon that holds the essence is more or less a replica of the classic J’Adore, however this time the color scheme was intensified. This clearly indicates a more powerful aroma of the flanker, compared to the original formula. Too bad that these days, the name of John Galliano, the former Dior chief designer (now sadly fired!) does not appear anywhere, as the man responsible for imagining the bottle’s neck, in order to look like a Massai necklace.
Overall, J’Adore L’Absolu is a perfume which deserves your attention, as the type of flanker that does not bring a negative connotation to the term.
Dior J’Adore L’Absolu Perfume Details
- J’Adore L’Absolu by Dior is available in 50 and 75 ml Eau de Parfum Absolue Spray; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Floral Fruity
- For: Women
- Year Introduced: 2012
- Recommended Wear: Evening
- Dress Code: Semi-formal
Dior J’Adore L’Absolu Video Commercial