The Italian fashion brand established in 1978 by Renzo Rosso, waited until 1996 for launching its first perfume that has a simple name Diesel and was a unisex fragrance, created together with German company Marbert. By 2006, Diesel had reached to an agreement with L’Oreal and since that period, all the launches in the beauty department are a representation of the L’Oreal vision.
Introduced in 2008, Diesel Fuel for Life Unlimited is a floral fruity fragrance for women, part of the “Fuel for Life” collection. For the designing process, 3 perfumers were employed: Harry Fremont, Jacques Cavallier and Olivier Cresp. The result is a pleasant perfume which settles fine on the skin, clearly superior to their previous creations. It may sound unusual that a fine fragrance arrived from a company, Diesel, which does not have tradition in perfumery, yet this fact is compensated by resorting to some of the finest perfume makers.
Although Diesel intended to reach a more mature audience with this fragrance, it appears that it gained the hearts of the young women as well. The construction of Fuel for Life Unlimited follows the classic pattern of middle, heart and base notes; the selection of ingredients being the one aspect that makes the difference.
The opening mixes the freshness of mandarin and lemon with the dynamism of grapefruit and pear. The mid development encompasses accords of Aloe Vera with cinnamon, licorice and jasmine. Finally, the dry down reveals the pleasant musk combined with peach accords.
Fuel for Life Unlimited comes in a bottle that is hideous (at least to me!), but the idea of associating clothing with fragrances received favorable echoes within the potential targets of this perfume. The video advertisement is extremely well conceived, featuring the slogan “For Women Only” and a provocative story in which the girls are living a life without constraints, unbounded by their passion for an essence.
Diesel Fuel for Life Unlimited Perfume Details
- Fuel for Life Unlimited is available in 30, 50 and 75 ml Eau de Parfum Spray; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Floral Fruity
- For: Women
- Year Introduced: 2008
- Perfumer: Harry Fremont, Jacques Cavallier and Olivier Cresp
- Recommended Wear: Day
- Dress Code: Casual
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