Echo, the masculine woody spicy fragrance from Davidoff was introduced in 2003, in an intention to target the men in their middle age. With this scent, Davidoff remained faithful to their understated elegance, while legalizing the trend for perfume shaped with virtual notes, perfect in reflecting the aromas of the city.
I remember that, 9 years ago, Davidoff was not among the perfumery brands appreciated by me however I wanted to sample it, because I was curious. Perhaps the aggressive marketing campaign of the company was lead me into thinking that Davidoff was a mass market brand, but that is not important now, anyway hopefully I realized that nothing could be further than the truth.
The olfactory structure of Echo brings forward the metallic notes, a premiere in perfumery at that time. The fragrance was developed by Alain Astori, who created especially the liquid air accord for the top notes, a note associated to a metal fusion harmony that brings to mind the strength of glass and steel. After the vanishing of the initial notes, the replacement came in the aroma of a spicy blend that included chilli pepper, nutmeg and black pepper. The dry down is the moment in which the composition turns to a warmer and more personal facet and the accords include organic musk, suede, cedarwood and sandalwood.
The flacon that contains Echo was developed by the industrial designer Karim Rashid and features a block of glass with an abstract shape, assimilated with a rectangle having blurred edges. The video advertisement reassures the urban character of the fragrance.
Davidoff Echo Perfume Details
- Echo by Davidoff is available in 50 and 100 ml Eau de Toilette Spray and complementary products in the range, such as: 100 ml After-Shave Lotion, 200 ml Shower Gel and 75 ml Deodorant Stick; the lasting power is below average (1 to 6 hours) and the sillage is good.
- Olfactory Group: Woody Spicy
- For: Men
- Year Introduced: 2003
- Perfumer: Alain Astori
- Recommended Wear: Day
- Dress Code: Casual
Davidoff Echo Video Commercial