Since its launch in 1994, CK One fragrance managed to turn into an iconic scent desired by both men and women. And the explanation for the desirability of this citrus aromatic unisex fragrance, developed by perfumers Alberto Morillas and Harry Fremont is only one: simplicity. Because the image constructed for this perfume, starting with the smell, bottle, box and even the ad campaign belongs to the minimalistic design.
According to the official website “ck one is the original shared fragrance that inspires the confidence to be yourself and connect with others.” CK One opens with a clean and freshness mixture of bergamot, freesia and cardamom; the heart follows with herbal accords from rose, green tea and violet and the dry down represents a combination from warm amber, elegant musk and timeless Virginia cedar, oakmoss and patchouli.
At the time of its launch, CK one was one of the first modern fragrances dedicated to both men and women. The age group targeted by CK One is represented by the customer belonging to 18-24 years of age and from the beginning this proved to be a huge success (according to a Women’s Wear Daily number from 1994, in the first 10 days it reached 5 million US dollars in sales!), which made it to the number one spot of world’s best selling fragrances in 1995.
Supermodel Kate Moss was commissioned as the face for the 1995’s video ad campaign which features a simple black and white world in which everybody shares the passion. CK One is a clean and light fragrance that may be worn at any period of the year.
CK One Calvin Klein Perfume Details
- CK One is available in 50 and 100 ml Eau de Toilette Pour/Spray and complementary products in the range, such as: 250 ml Body Wash, 250 ml Skin Moisturizer and 75 ml Deodorant Stick; the lasting power is below average (1 to 5 hours) and the sillage is mild.
- Olfactory Group: Citrus Aromatic
- For: Unisex
- Year Introduced: 1994
- Perfumer: Alberto Morillas and Harry Fremont
- Recommended Wear: Day
- Dress Code: Casual
1995’s Kate Moss Video for CK One Calvin Klein