The perfume called CK Be belongs to the ck line of fashion from Calvin Klein and is a unisex floral woody musk fragrance, introduced in 1996 and developed by Ann Gottlieb. Launched 2 years after the huge success of CK One, this scent is best described by the advertising slogan “be yourself.” To guarantee its popularity, Calvin Klein selected Kate Moss, as the face for the advertising campaign; the recipe employed for CK One is functioning in here perfectly. If CK One appealed to a much broader audience, this fragrance is assimilated to the elegant version of its predecessor, a theory substantiated as well by the image that relies on black chromatic.
CK Be opens with an intoxicating blend of citrus accords; the notes encompass bergamot, mandarin orange, mint, juniper, green notes and lavender. For the mid development, the floral freshness of peach, jasmine, freesia, orchid and magnolia are combined with green grass for obtaining a sensation of freshness. The dry down employs a musky combination of sandalwood, warm amber, opoponax, white musk, cedar and sweet vanilla.
The bottle that holds CK Be bears the distinctive shape that turned CK One into a classic, this time the black chromatic, presented on both the glass and packaging box is showing elegance in a bottle for everyone. The commercial presents the idea of a unique fragrance that is desired by the masses, like an addiction. In a way, CK Be marks the evolution of the CK One customer, to a more elegant perfume, while this clear and sexy fragrance is ideal for any moment of the day.
CK Be Calvin Klein Perfume Details
- CK Be from Calvin Klein is available in 50, 100 and 200 ml Eau de Toilette Pour/Spray and complementary products in the range, such as: 250 ml Skin Moisturizer and 75 g Deodorant Stick; the lasting power is average (6 to 10 hours) and the sillage is good.
- Olfactory Group: Floral Woody Musk
- For: Unisex
- Year Introduced: 1996
- Perfumer: Ann Gottlieb
- Recommended Wear: Day
- Dress Code: Casual
Kate Moss Video for CK Be Calvin Klein