Last fall, I was very curious to sample the new feminine fragrance from Calvin Klein, not only because Calvin Klein is one of my favorite brands, but also due to the fact that this was the major launch of a distinctive feminine scent since Euphoria in 2005. As expected, apart from the extensions to its Eternity/CK One/CK IN2U lines which happened almost every year, this was an opportunity for Calvin Klein to regain the apparently lost attraction within the consumers. And, it appears that, while there are interesting aspects of CK’s Beauty (the bottle, the marketing campaign, etc.) the scent disappoints in the only aspect in which it was supposed to captivate its audience the most: the smell. This is just another boring creation from Calvin Klein, as it used to impress us in the recent years.
From the first moments that followed the spraying on the blotter, something was striking me and I soon realized seemed so familiar. Beauty smells very similar to Avon’s Jet Femme from 2009, therefore it seems that the source of inspiration was not so remote to locate. This floral fragrance was introduced in October 2010 and is the creation of perfumer Sophie Labbe, who delighted us three years ago with Jasmine Noir from Bvlgari.
The composition is very simple, only one note is each category is sufficient to generate a tedious smell and in order to achieve this ambrette was used in the beginning, floral accords of jasmine in the heart and Virginia cedar for the base note. The dominant note is jasmine, which gives Beauty its white floral character.
The bottle exhibits a very feminine line which resembles with a dress and the metallic shape that surrounds the bottle, the light yellow color of the liquid and the minimalistic stopper make a good image, but unfortunately this is one of the few things for which Beauty remains in the public’s memory. And this is in spite of the fact that the bottle has quite a resemblance with the 2009 Idole D’Armani from Giorgio Armani.
The ad campaign was executed by Craig McDean in February 2010 in Berlin and since the target audience is represented by women between 30 and 50, Diane Kruger was selected as the face associated to it. Too bad the final result was not able to reach the desired expectations, but let’s hope CK will have more luck with the future creations.
Calvin Klein Beauty Perfume Details
- Calvin Klein Beauty is available in 30, 50 and 100 ml Eau de Parfum and complementary products in the range, such as: 200 ml Perfumed Body Lotion and 200 ml Perfumed Bath and Shower Cream; the lasting power is below average (1 to 5 hours) and the sillage is poor.
- Olfactory Group: Floral
- For: Women
- Year Introduced: 2010
- Perfumer: Sophie Labbe
- Recommended Wear: Day
- Dress Code: Casual
Diane Kruger Video for Calvin Klein Beauty